Online video is booming - Use In Your Internet Marketing Strategy

With the increased use of video portals like YouTube in Latin America is also beginning its use for internet marketing. Major brands have already done so, even ordinary people like you and I have achieved some spread in the internet using these means.

A few days ago comScore (May 3), a leader in measuring the digital world published a study on the behavior of video views in Latin America. This study found that in March of total online users in Mexico, Argentina, Brazil and Chile, 80% of these saw video content. Mexico leads the list with a monthly average of 10.5 hours per user per month watching video.

These are the words Fosk Alexander, senior vice president of comScore Latin America, explains these data: "Online video has emerged as one of the digital behavior of the fastest growing in Latin America ... online video is becoming an integral component ... efficiently and effectively Monetize your video content, represents an important next step in this evolving industry. "

On the other hand implement and commercial videos we see on television is costly. And yet is not an impediment for you, hand in hand with a video camera, can prepare their own videos about their products and services company. Events are often carried out with customers, record may be good material for posting on video. You can also interview their clients about how they feel about the services received by you and your company.

We will return to comScore uses two terms on how to monetize video on the implementation of our internet marketing strategy:

Efficiency: By making a video you should consider the appropriate use of factors involved, personnel, costs, time and quality.

Effectiveness: These videos that you make must achieve a goal, such a sale, the largest audience in its website, and so on.

What is sought is to optimize resources, time and costs in the development of your video and that they achieve their purpose as part of your internet marketing plan.