Copy effectively makes your sales letter

Effective language is the conduit through which you get your ideas in the minds of your audience.

It makes sense for you? You had to think for a second or two to get my way?

If this first line was my opening line in a sales letter, I may have lost two thirds of my prospects. How many prospects want to lose?

Let me redo that opening sentence:
"Put your ideas in mind your readers with simple descriptive words."

Remember ... Most people think in pictures (photos). When you try to convey your ideas, think in pictures. He describes the image.

George Orville said in a piece he wrote in 1946 "It's probably better to put off using words as long as possible and get their meaning as clear as you can through pictures and sensations. Then you can choose phrases that best cover the meaning , and then go around and decide what words are likely to make an impression on another person. "

So if you want to describe your diet product in terms that put a picture in your head prospects, do not say things like: "A new program of weight loss" or "Try my new diet plan"

Instead say things like: "I guarantee that you will lose 1 pound every day, when you follow my program again turning to weight loss" or "I lost 14 pounds of ugly fat in 10 days with this amazing new program"

Remember you want to get your message across more clearly and as quickly as possible.
Use short words rather than long words where possible

If it is possible words cut out.

Use descriptive words.

Use action words .......